Totally Clean. Super Good. Absolutely Beautiful. (The motto at Credo)
When I first began my deep dive into the textbooks of functional medicine, I quickly realized that increasing one's metabolism and encouraging weight loss (along with optimum cellular function) had just as much to do with what we put ON our bodies as what we put IN our bodies. The science was there. From endocrine disrupters that wreak havoc on hormones...to the presence of low-level concentrations of potential reproductive or developmental toxicants, particularly phthalates, in cosmetics and personal care products. Phthalates, as key components in plastics, appear in many consumer products. The main phthalates in cosmetics and personal care products are dibutyl phthalate in nail polish, diethyl phthalate in perfumes and lotions, and dimethyl phthalate in hair spray. Often, their presence is not noted on labels (Barrett, 2005). I had to start thinking harder, and smarter. I had to start putting more effort into my decisions and purchases, as opposed to just taking the easy way out just because I was tired or strapped for time.
As a result, I have become hyper-aware and super vigilant for non-toxic body lotion, face lotion, beauty products, haircare, and makeup. My bible is EWG (Environmental Working Group) Skin Deep, a database that rates ALL products by toxicity and safety (1 is best, 8 is worst). It's a dream. It's how I discovered the extremely affordable brand Desert Essence, found in most local stores, which spans from face wash and toner to shampoo and conditioner. However, the one area in my life still lacking a non-toxic alternative was makeup. Enter: Credo.
Credo Beauty is a comprehensive collection of safe, non-toxic beauty products. I couldn't believe it! An entire store dedicated to sourcing the products I am constantly searching to find. A total safe zone, I couldn't wait to try it out. What I found were brands that had already been vetted, all with sustainable ingredients ethically sourced and free from toxins. Having had a recent run-in with the CEO and founder of EVOLVh haircare products, this was first on my list. I bought the UltraShine Moisture Shampoo and Conditioner. Though these were double the price of my Desert Essence brand products, I am still giving them a shot. So far I love the smell and the way they make my hair feel. Next I picked up Master Mixer from rms beauty. I'm using it alone as a lipstick, but it can also be used as a highlighter, eyeshadow, or cheek color, or to add a rose gold shimmer on top of any existing color. This is the first non-toxic lipstick I've ever purchased, and so far I am not disappointed. The best part is the ingredient list, with a coconut oil base:
*Cocos Nucifera (Coconut) Oil, *Cera Alba (Beeswax), *Simmondsia Chinesis (Jojoba) Seed Oil, *Theobroma Cacao (Cocoa) Seed Butter, Silica, Tocopherol (non-GMO), *Rosmarinus officinalis (Rosemary) Extract, Mica and may contain [+/- Titanium Dioxide CI77891, Iron Oxides CI 77491, CI 77492, CI 77499] * CERTIFIED ORGANIC
While the price point is a bit steep at Credo, I am very thankful to have found it, and if that means my budget limits me to 1-2 lipsticks instead of 10, I'm okay with that. Helping my cells to detoxify and metabolize faster is way more important to me.
My motivation is somewhat simple, and a little vain. I want to live a long life, always feel great, and to be perfectly honest: stay thin! In the three years since I really upped my detox game, I haven't been sick once. I sleep soundly for 7-9 hours every night and wake up feeling refreshed every morning. I work a little harder at restaurant choices, spend more time in the kitchen, and pay a little extra at the grocery store and for skin and hair products. And to me, it's totally worth it.
Credo is just one more thing about Fillmore street in Pacific Heights that makes it one of my favorite neighborhoods. And after scoring the goods at Credo, hop across the street to Jane for my favorite sugar-free, dairy-free, gluten-free chia parfait...stay tuned.
Barrett, J. R. (2005). Chemical Exposures: The Ugly Side of Beauty Products.Environmental Health Perspectives, 113(1), A24.