Selling

Selling your home with me should bring you a sense of ease, certainty, and confidence.

SERVING THE SAN FRANCISCO BAY AREA

As a top-1.5% ranked real estate agent, I know exactly what it takes to sell your home. The combination of my keen aesthetic, intuition, and relationships offers you unmatched market insight and service. As your real estate advisor, my #1 goal is to get you the most money for your home while minimizing the stress and time it takes to sell it. From knowing exactly how to prepare your home to creating the right marketing and pricing strategy, I work hard to assure your home will attract the right buyers.

Now, more than ever, the expertise of a real estate professional matters in the sale of your home.

Top 1.5%

$165M+

Sales Volume

Since 2016

of Agents

Nationwide

156+

5%

Homes Sold

Ranking Top 5%

Among SF Agents

Before and After

My results speak for themselves.

Take a look at how I transform homes with my

Before & After

highlights.                

The responsibility of selling your home does not come lightly to me. I understand the challenges, timing, and nuances that surround this decision, and have the strategies and resources to guide you through it. I prioritize your goals. Most of the time, that means selling quickly for the highest possible price. Sometimes there are trickier circumstances that give higher priority to other aspects of the sale. Either way, you’ll receive my utmost expertise, attention to detail, and commitment.

FAQs

  • The three biggest costs of selling include the broker commission, staging, and transfer tax. Other seller costs include property prep (painting, repairs, upgrades), and inspections, many of which are city or state mandated.

  • Staging is one of the most important things you can do in order to get the highest sale price for your home. It also matters which stagers you use. The cheapest stagers won’t have the inventory that helps to show your home in the best light. Our typical stagers have a minimum fee of $6,500, which is a reasonable cost for a 2 bedroom, 1 bathroom property under 1,000 sq ft. The average staging cost in San Francisco is closer to $12,000-$15,000 and covers a period of 60-75 days.

  • The transfer tax rate for the city and county of San Francisco, payable upon transfer of real property, is calculated as follows:

    More than $250,000 but less than $1,000,000: $3.40 for each $500 or portion thereof

    $1,000,000 or more but less than $5,000,000: $3.75 for each $500 or portion thereof

    $5,000,000 or more but less than $10,000,000: $11.25 for each $500 or portion thereof

    $10,000,000 or more but less than $25,000,000: $13.75 for each $500 or portion thereof

    $25,000,000 or more: $15.00 for each $500 or portion thereof

  • Currently, not all TIC properties have the legal possibility of condo conversion. Until 2024, condo conversions can only happen if the TIC is in a 2 unit building where no prior evictions of protected tenants took place.

    Buildings with more than four residential units are not eligible for conversion. Buildings with 2-4 residential units may qualify for conversion two ways: (i) automatic (lottery bypass) qualification for two-unit buildings where each unit is owner-occupied be a separate owner; or (ii) the annual conversion lottery, which has been suspended but is expected to return beginning in 2024, 2025 or 2026.

    Two unit buildings with a clean eviction history bypass the conversion lottery if both units are occupied for one year by separate (unmarried) individuals who each own at least a 25% interest in the property during the entire occupancy period. This exemption from the lottery is also applicable to mixed use buildings having no more than two residential units, both of which are owner occupied.

    San Francisco’s condominium conversion lottery has been suspended. The lottery will resume in 2024, 2025 or 2026. When the lottery returns, it will be open to 2-4 unit buildings in which all but one of the units have been owner-occupied continuously by the same owner for at least three years.

    Owners of qualifying buildings must submit an application package to the City. The major components of the package are:

    Inspection: Before submitting a conversion application, you must request a City inspection by mailing in a form and the required fee. The receipt for the inspection fee is part of the conversion application, but you need not have had your inspection in order to submit the conversion application.

    Survey: Conversion requires a survey or “condominium map” prepared by a licensed land surveyor which locates the boundaries of the property and footprint of the building. The map and plan take 3-6 weeks to complete. (Note that the surveyor will also prepare unit diagrams, which show the location of the condominium units and other private areas, but the unit diagrams are not part of the City application package.)

    Occupancy: Owners or renters needing to prove occupancy must sign a sworn statement. Owners must also provide evidence they have taken a homeowner’s property tax exemption.

    The package must also include a variety of other items which an attorney can help you compile.

    The conversion process typically takes 12 months, and each unit will incur a $22,500 fee to convert, on top of any repairs or permits required by the City’s building inspection.

  • Not a problem. Once we sign an agreement and you hand over the keys, my team and I will project manage the entire sale from start to finish. You can be involved as much or as little as necessary, and you do not need to be here in person for any of it.

  • The general rule is, anything that is structural (moving walls, changing floor plan or the envelope), or systems-related (plumbing, electrical), you will need a permit. For bathrooms, any time you take down tile you’ll need a permit. Kitchen remodels with new cabinets need a permit. New roofs and new water heaters need a permit. New windows need a permit. Cosmetic items typically do not need a permit, such as the replacement of floors, countertops, backsplash, paint, light fixtures, hardware, appliances, and vanities that are not built-in.

  • I cannot stress enough that in the Bay Area Market, homes that are priced at or over market value spend longer time on market, sell for less than comparable homes, and usually have to undergo multiple price reductions in order to sell. Usually, your best chance at getting the highest price for your home is selling quickly, and pricing low enough to get multiple interested parties, resulting in an offer date and bidding war.

  • Your agent is responsible for all of the costs of marketing your home. This includes but is not limited to: a property-specific website, property brochures, mailers, photography, floor plan, video, 3-D walk-throughs, online advertising, paid social media ads, and any publication placements. They should also pay for the cost of any food and beverages at open houses and/or broker tours.

What my clients are saying

“She expertly guided us through the process and presented our home in the best possible way to the right audience. No detail gets past Jen, she is on top of everything.

She’s an expert negotiator and our sale price exceeded all expectations! Jen is a true partner that works above and beyond to offer her clients the absolute best. And with her can-do approach, she is an absolute delight to work with.”

“Jen more than just helped us sell our home, she provided a sense of peace and calm in the midst of a chaotic time in our lives. Jen was honest, responsive, and full of integrity.

She treated us with a white glove service no other Realtor we had in the past compared to. If you’re looking for a true professional that puts your interest above all, Jen is the person for you.”

Getting ready to sell?

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